Leveraging Social Media for Press Visibility: Insights from Media Experts
Oct 14, 2025
Media experts Dustin Siggins, Renee Frojo and Simon Ostler share insights on how you can leverage your expertise to build and audience and attract press
In today’s media landscape, being discoverable online isn’t optional — it’s essential. On this episode of Unknown to Known, host Jamie Maglietta shares a candid LinkedIn Live conversation with Dustin Siggins, CEO of Proven Media Solutions, alongside insights from Renee Frojo and Simon Ostler. Together, they explore how traditional media is shifting, what journalists really look for in reliable sources, and why showing up on social media can make the difference between being overlooked and being called for press.
You’ll learn:
-
Why visibility online is now your “modern town square.”
-
How experts, authors, and professionals can position themselves for earned media.
-
Actionable ways to build authority before hiring a publicist.
Chapters:
00:00 Introduction: The Quest for Unique Voices in Media
00:37 The Importance of Social Media for Press Visibility
01:40 Meet the Experts: Dustin, Renee, and Simon
00:00 The Evolution of Media Consumption
06:16 Strategies for Getting Press Through Social Media
09:25 Creating Compelling Content and Personal Branding
12:51 Balancing Personal and Professional on Social Media
29:01 Conclusion: The Power of Visibility and Content Creation
🔗 Connect with the guests:
SUBSCRIBE on YouTube to know when new videos are posted
Stay connected with news and updates!
Join our SUBSTACK mailing list to receive the latest news and updates from our team.
Plus you will be added to the (ON CAM) Ready Bootcamp waitlist.
Don't worry, your information will not be shared.
We hate SPAM. We will never sell your information, for any reason.
