Inside Scoop Alert! 📺🔥 Unleash Media Magic with TV Insider's Strategies for Earned Media Success!
Attract Media Spotlight: Unlock Pro Tips with PR Expert Annie Scranton | The ON CAM Podcast Calling all entrepreneurs and specialized experts! 🌟 Dive into this must-listen episode where PR guru, NYU professor, and author Annie Scranton spills the secrets to attracting and securing media attention. With her latest book, 'The Guide to Earned Media,' Annie brings actionable advice tailored for aspiring media experts and PR professionals. Hosted by TV news veteran Jamie Maglietta, 'ON CAM' is your go-to resource for insights from publicists, bookers, producers, and more. The mission? Transform you into an on-camera pro for online and public appearances. Jamie offers consulting, content creation, and even helps turn your podcast idea into a show. Discover the power of owned media through podcasting and elevate your voice, community, and public persona. 🔥 Don't miss out on this exclusive episode with TV Insider & Author Annie Scranton! Learn the strategies to secure earned media and boost your brand. For additional resources, visit oncamready.com.
Subscribe now for a front-row seat to media success! 🚀🎥 #MediaTips #PRStrategies #OnCameraReady Chapters: 00:00 Intro 00:03 Annie Scranton - https://www.pacepublicrelations.com/01:40 Annie on her journey from professor to author - https://amzn.to/3FzMzB504:50 Annie talking about social media influence, your origin story, and telling the story about your brand 05:00 Consumer - Influencer relationship 06:30 Elevator Pitch 10:50 How The Guide to Earned Media is filled with tips 11:40 Thought leadership ideas 12:25 Subject matter expert 12:40 Taylor Swift and Travis Kelce mention 13:08 Stock prices and public relations 13:27 Industry news 15:30 Earned Media, Twitter, X, Social Media 16:00 Earned Media, owned media, bought or paid media 18:00 Traditional TV and legitimacy, Today Show, NBC, SEO, Social media strategy plans 21:00 Pitching 22:00 Pitching on your own... use HARO (help a reporter out) or use #journorequest #Prrequest, Muckrack, Cision 23:00 Getting to know reporters and journalists 24:30 Social media use, reels, and ideas 26:00 Gaining practice at being on camera 26:40 Using Linkedin to practice writing and your storytelling 28:00 Final thoughts and pivoting into public relations Guest Bio: Annie Pace Scranton is the founder and president of Pace Public Relations, a global PR firm based in New York City, NY. Past clients include Away, Inc., Fast Company and NewsNation. Scranton is dedicated to helping PR professionals earn meaningful placement for their companies. She regularly shares her expertise at industry events, including Digital Summit, Silicon Slopes, Elevate, INBOUND and Adweek. She is an adjunct professor at New York University (NYU). Do you want to appear on television as a TV news guest but don't know where to start? On this episode of (ON CAM) Ready, TV news veteran Jamie Maglietta, talks with Wendy Guarisco and Emilia Gledhill of Guarisco Group. They bust myths about being a TV news guest, share insider tips on how to perfect your on camera moments, and shed light on the realities of being on television. This episode is filled with excellent advice to help you prepare for a television interview or strategize how to attract the press.
✨YouTube Channel: https://youtu.be/58J7ammvVt8?feature=shared
More on Jamie Maglietta Visit: oncamready.com Follow: @jamie_theproducer on Instagram for podcasting and content creator tips Follow: @oncamready on Instagram for more TV tips To Shop Jamie's Blog, Download her Podcasting PDF or launch your podcast Click: stan.store/jamietheproducer You can also purchase the marketing course Jamie uses to help fund this podcast and other social media projects at www.oncamreadymarketing.com
