Master the Art of Media Magic: Unleashing Top Tips to Perfect Your Press Pitch!

Calling all professionals craving the spotlight! 🌟 Dive into this game-changing episode as Adela Hussain, the pitch master, unveils her secrets to media success. With a track record of securing mentions in 14 publications within the first year of launching her previous business, Adela spills the beans on building press relationships, mastering the art of pitching, and replicating her stellar success. Join Adela and Jamie Maglietta for a deep dive into the strategies that can elevate your media presence. Don't miss out on the key insights that can supercharge your visibility and propel you to the top!

Adela Hussain's website: https://www.pitchtopress.com/
Chapters 00:00 Intro 01:20 Roadmap to earn media: https://www.pitchtopress.com/ 02:25 Conversation with Adela 09:00 Reflecting on her background in media 09:17 Explains how business owners need to share their stories to give journalists story ideas. Says, "You are keeping a journalist in a job" 10:00 Why you need to lead your pitch with your story and your why 10:30 Tips on how to get over the mindset of "I'm bothering someone" 11:00 If you want earned media "consume" it 11:30 Why you should start a media ritual 12:00 Research helps you target your pitch 13:00 How experts need to offer added value to weigh in on the news cycle 15:30 Takeaways from Adela's advice 17:00 How to develop your thought leadership 19:40 Medical expert reflection 23:00 Reflects on how she was featured in the Harvard Business Review without pitching 26:00 How traditional media can help you legitimize a business or expert's value 30:00 Tips on how to win appreciation after being featured in a publication 34:00 35:50 Close Adela's Bio: "Adela’s a disruptive publicist and is a master at helping you pitch your business to people that don’t know you…yet. Known for her high energy and laser-sharp thinking, Adela creates equity in publicity by removing the gatekeeper and helps builds authentic connections between rising, ambitious, liberal entrepreneurs and world-class journalists. Adela discovered she had a talent for pitching when she first started doing PR for her own fashion tech start up and was featured in 14 publications in 12 months, including the Harvard Business Review without pitching! A former Management Consultant, she has been featured in the BBC, The Sunday Times, The Guardian, The Independent, Stylist, Psychologies, Metro and 10 other publications. She was also a finalist in Cosmopolitan’s Self Made Award in 2017 and in 2018 she was in Sarah Woods’ Top 10 Female Founders In The UK To Watch list. Her Pitch to Press Program and Media Mastermind, The Parlour have helped hundreds of founders fall in love with PR and master their media pitching to sky rocket their sales." Thank you for listening!

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